Strategic Impact

Daryl T. Logullo,
Founder & Lead Strategist

I was lucky. I spent a large part of my career in Senior Marketing roles
where I fought in the trenches. I planned, created and executed sales attacks for businesses with strategic marketing techniques that turned measly company
ideas into massive profits. And in 1989, the wheels of a successful marketing career started turning.

Along the way, I became a contributing columnist, a regular TV guest, a national radio show host and an expert media source. Editors, reporters and TV producers told me what they needed, and I listened. I learned how to help them with real, hard topical business news they could tell the public about. They respected me as a peer. And they honored me for my work.

I created Strategic Impact! to do the same thing for clients -- use effective marketing ideas that help businesses attract more clients. I call it harnessing marketing and media strategies, following up, expanding messages - whatever it takes to get results. So judge for yourself. Look at our team.
Check out our work. And ask the people who have experienced the results - our clients.

Robert O. Cadogan, Idea Architect

Robert O. Cadogan is a media high-brow with creative moxy. The inquisitive fella knows national and regional media strategy, brand management and public relations. He scouts stories like a prisoner-hungry bloodhound, plots a course, and spellbinds the press. He kicks and screams for results.

Bob has aced adventurous projects with his tenacity, including gigs for the Pepsi Big Slam 3-on-3 Basketball Tournament, Rexall Sundown, Martek Biosciences, Mr. Cigar, Bethesda Memorial Hospital, and Viragen. Bob received his B.A. degree from West Virginia University - a la Davey Crockett - and has done postgraduate work in English Literature.

Thomas Bello, Contributing Ink Lord

Tom Bello is a look-and-feel-designer le extraordinaire. In fact, the assertive lad never met a printing, advertising or design deadline he couldn't beat. Don't bet against him. With 22-plus years of printing experience, he can crack a whip and fire up the 5-Color Process, Commercial, and Quick Presses, all while delivering High-Resolution Typesetting, Logo Design, and Advertising services on time. Impossible deadline? Bring it on.

Tom has completed projects for major clients such as Marriott Hotels, Merrill Lynch, Prudential, Copyco, Northern Trust and Florida Atlantic University. His extraordinary response and premiere quality earned him"1999 Quick Print Giant" by Graphic Arts Monthly� ink-covered hands and all.

Gregory Brooks, All-Knowing Response Disciple

Gregory Brooks is a direct-response marketing expert who shows companies how to leverage marketing and technology, and then translate the two seemingly lonesome departments into assassin-like delta forces. Whether you're after more clients and profits by online or offline methods, e-mail, mailing lists, database campaigns, or by visual presentations or pin-point target marketing, Greg brings the Impact! Just ask the Stock & Bond Club of South Florida, Beverly Sassoon & Co. and dozens more companies.

Rachele Scholes,
Visual News Sleuth

Rachele Scholes… Reporter, Anchor, Broadcaster. Alright. Enough with the
savoir-faire. She’s a shrewd 15-yr NBC television news veteran who can break more news than a Pre-K kid breaks toys.

From business stories to conspiracy theories, Rachele creates television news with meddlesome style. Just ask the South Fla. Blood Banks, Susan G. Komen Breast Cancer Foundation or The Gardens Mall. She’s placed clients on shows from Dateline NBC to Oprah. No wonder they ask her for media training. Her curriculum? A swift kick in the pants -- “talk to the media, give your answer, don’t babble like a fool.” Rachele earned her B.S. degree in Broadcasting from The University of Florida and is a grad of the Poynter Institute for Media Studies in St. Petersburg, Florida.

Brian Hale, E-Development Commander

Brian Hale is a virtuality honcho of SWD, a leading web development and design a firm in the majestic mountains of Incline Village, Nevada. He has created e-commerce masterpieces for Reno Air, Home Depot, Business Talk Radio, Dentrek.com and Commodity Resource Corp.

Brian started his career developing in-flight algorithms for the B-2 Stealth Bomber at Northrop Corporation. (No wonder the thing cost so much.) Much like Bill Gates, he longs to buy an old Cessna, paint it flashy colors, and call it Air Force 2000. When Brian is not steering e-development or wondering about Cold Fusion, SQL, Java, C++, and Visual Basic programs, he works with local community agencies. Brian earned his B.S. degree in Computer Engineering from Ohio State University.

Shauna Logan, Cyber Design Aesthetician

Shauna Logan is a digital web diva with killer flair. She weaves her design sorcery while suspended 4,412 ft. above sea level. Shauna started by meddling with 3D animation, got zapped into energy particles, and was reconstituted in the WWW at SWD in Incline Village, Nevada.

Shauna's designs are fresh, unique and kick-serious-butt. She interlaces her web marvels using Dreamweaver, Image Ready, Flash, HTML and Photoshop. The Parasol Foundation, Western Pacific Telecom, Sierra High Technology Group, and yes - even this site - are a few of her techno-conceptions. Shauna earned her B.A. degree with a concentration in Digital Media from the University of Nevada, Reno.

Claudine McCarthy, Master Storyweaver

Claudine McCarthy intertwines lost and lonely words with vivid images to create impresario ink. Her 12 years of wordsmithing includes copywriting and editing collateral materials, brochures, client newsletters and marketing presentations.

A scrupulous scribe, Claudine's sassy script has appeared in international, national and regional publications. But who's counting? She is an accomplished word fabler, a former staffer and editor, and has held nearly every prose-compose stint from production coordinator, to newspaper reporter, to corporate communications manager. She graduated from Douglass College at Rutger's University with a B.A. degree in journalism and mass media.