Thanks for stopping by.

Back in June 2002, I gave John Rainey, a producer
in Boulder, CO this small idea that he's turned into
major new clients:

* * Create a client referral club. * *

This creates a sense of exclusivity, belonging
and specialness -- key elements in top-notch service.
It also encourages your clients to provide you, you
guessed it - a lot of referrals.

THE TEACHING POINT
Clients become VIP club members. For example,
John created an appreciation dinner that's
exclusive to club members and their referrals.
He's partnering with a local business --
a gift basket retailer, and has his assistant
issue a referral rewards card. When a client takes
their referral rewards club to them, they get a 10 percent
discount on any gift baskets purchased. John told me
he now generates 10 consistent referrals every month.

Other ideas?

Send a special mailing, special newsletter, or
discount travel offer. All through the power
of leverage and partnering.

Create a club!

Whatever type of club you decide on, just be sure it
enhances your image and promotes ongoing dialogue with
your clients. It has to be a two-way street.
--------------------------
Daryl Logullo is Founder of Strategic Impact!, and the author of way too many reports and books to list here, including the new Report "How To Grab CPA Referrals by the Dozens..."

For only $79.97 -- and an unheard of 60-Day Money Back Guarantee -- you can have Daryl’s proven strategies delivered to your e-mail box in just seconds. Go here:

http://www.strategic-impact.com/prod.asp?SKU=CPAreferral

"Pay attention... Daryl's advice makes a lot of sense."

Todd A. Hynes, CFP,
Fahnestock & Co.,

"I looked at my calendar and thought, "Oh, why did I sign up for this?" Well, I'm glad I did. GREAT advice!! I highly recommend you."

Dixie Kist, CFP,
Financial Advisor,
Kissimmee, FL